How do you demonstrate to company stakeholders that they directly benefit from the fact that sustainable practices are part and parcel of TAKKT’s business model? How do you highlight the connection between sustainability and business strategy? A previous annual report booklet gives examples that explain how clients, staff and society profit from sustainable behavior—and makes the connection with TAKKT’s promise to maintain its place as the industry leader in sustainability. The cardboard feel of the pages visualizes this strategic component of the mail-order house and supports the claim that not only does TAKKT deliver eco-friendly goods, but also good numbers and results.