The Innovation Vending Machine links to the “acure pass” smartphone app, allowing users to buy drinks simply by scanning the QR code. This machine not only vends drinks, but also offers gifts or promotes sampling campaigns. In order to communicate a new purchase experience to users, the design concept “ten-meters-iconic” was initiated. This means the new vending machine can be recognized from ten meters away. The new design and user-friendliness are symbolized by the exterior design.