UZE Mobility combines new technologies with intelligent business models to create sustainable and simple solutions for individual mobility. The startup’s goal is to to update how we think about the world of e-mobility and disrupt the market. The logo is energetic and courageous. The figure-ground relationship unites the theme of e-mobility with the letter Z. The double meaning challenges the viewer and enhances brand recognition. Two versions of the logo allow for flexible use on a diverse range of applications. Designed as a branded house architecture, the umbrella brand UZE Mobility gives the company leeway to establish a variety of use cases.