The HP Latex R2000 marks a revolutionary step in printer technology and innovation, allowing businesses to print on both rigid and flexible substrate, using eco-friendly, water-based inks. Not only does it deliver the most vibrant colors and glossiest whites on flexible and rigid substrates, it also preserves the look and feel of the material. This brand-new technology opens up a whole new world of creative business opportunities and a broad range of applications, ranging from flexibles to events and exhibits, decoration, car wrapping, outdoor signage, window graphics and more, making it the only truly hybrid printer on the market.