To give the Kita Kinderzimmer daycare center a friendly and emotional face, their design agency followed the example of kids themselves and applied a lot of imagination to the project. The simple shape of the logo was turned into a colorful construction kit, the basis for the new corporate identity. The result is a bright and imaginative world in which everyone feels comfortable: children, parents, and employees. The first step was the design of the logo, which can be divided into individual modules, in turn forming the basis for countless illustrations. The approach produced a coherent and simple look across all media.