It is always a major challenge for digital agencies to explain new technologies so that future and existing customers can understand and, ideally, discover them for themselves. To solve this dilemma, Interactive Pioneers has developed an innovative video bot on its new website. The bot not only serves as a navigation hub, but also makes smart bot technology understandable and attractive. A simple input field invites users to chat. If they ask questions about the company, CEO Carlo Matic answers them directly in a video sequence. Keywords are collected, and users are guided to their topics of interest during or after the chat through interactive navigation.