For people with sensitive skin, two common problems are over-absorption of nutrients and finding the appropriate skincare. The key factor in selecting the right skincare is to understand which ingredients enhance your skin and which are likely to damage it. With this new design concept Coscure have developed a theme of ‘temperate management aesthetics’. The packaging abandons all unnecessary decoration and adopts a classic prototype. A pure white cylindrical bottle naturally transits to a square-shaped top which is the main visual focus. It demonstrates the concept of adopting and giving up and the sense of efficacy which a cosmeceutical brand should have.