Dutch Design Week (DDW) has built a reputation as one of the most inspiring design festivals in the world. The event has created an online platform that celebrates the power of Dutch Design, not only during the week, but also throughout the year. The website visits different times, five different phases in all, which allows visitors to perform various priority actions. The content is presented through an algorithm that measures the impact of an event. The overall concept of Design Time functions as a way for visitors to shape the adaptive website over time. The logo elements are pieces of a clock that only join together once a month.