As part of Ericsson’s new strategy, the company has created a digital design system to build both a strong visual brand identity and a coherent user experience across the portfolio of all its products and services. The new software's interface includes user interface patterns, code, components and icons. The design system also features a range of dark and light themes that can be configured according to different user needs and preferences. A new typeface family was also developed to meet the challenges of digital screens in all sizes and resolutions. What's more, the color palette accounts for the most common color vision deficiencies.