This projector is designed to be used for lighting or video performances of products or exhibits in shopping centers or museums. To better show off the appeal of the product or exhibit, Seiko focused on a simple design that blends into the surroundings. They removed all holes and wiring from the unit sides, which customers notice, for a clean design. The vents, which any projector requires, were hidden in the design as slits with identical patterns on the unit's front and rear. The cylindrical design, made to resemble a spotlight, enables you to install it on the ceiling without ruining the atmosphere.