Some business associates view Christmas mail as an appreciative gesture, whereas others hardly notice it. Peter Schmidt surprised them all with a gift that stood out from other B2B mailings. The "Tight Deadline Kit" demonstrates the company's expertise as a brand and design agency, also giving recipients supplies to pack personal gifts or help them come up with a charming excuse just before Christmas Eve. Given that one of the company's core activities is packaging design, the mailing made quite an expression, eliciting overwhelming feedback from almost 550 responses from 1,420 packages sent, making it Peter Schmidt's most successful Christmas mailing to date.