Standardization is simpler than many people think – but it is also highly relevant for digital future technologies. This key message from the German Institute for Standardization (DIN) at Hannover Messe 2018 was showcased by 3c using an unusual stand concept that turned the many issues surrounding standardization into an interactive and entertaining experience for many visitors. Light and playful in form, versatile and rich in content: transforming the processes and connections related to standardization into a haptic-visual-acoustic interactive presentation.