1000 Miglia wanted to expand its brand to improve its commercial reach and also incorporate lifestyle elements. Starting with the old logo to maintain a connection with the past, the CI redesign focused on positioning the brand in the future. The designers developed a new system of arrows in a modern and abstract style as a basis to create balanced compositions with either single arrows as elements or groupings. The redesign adopted two new colors, blue and gold, expanding on the brand's original red and white to create a sophisticated elegance but with a modern look. The typography conveys a sense of movement through the use of slightly elongated and flattened shapes that communicate the concept of speed.