The Design Story Book is composed of multiple images and text detailing Samsung's design philosophy and the design story behind the company's new 2018 QLED TV products. The book is very light and features a natural flow of content with a free layout, similar to a lifestyle magazine. Designers incorporated many natural lifestyle images of people and the great benefits that come from the freedom to place a TV anywhere in their living space. Through this unconventional approach to presenting the innovations of new Samsung products, the company expects to see a rise in the brand value of its TV products.