Alexander Bürkle transforms: from electronics wholesale business to technology service provider. The new CD focuses on an organic network, which includes networking between employees and their skill sets, with customers, and with external partners. The new logo is smart and minimalist, modeled on a start button to express the company's attitude about rethinking everything it does. The color scheme relies on black, red and white and builds a bridge from people to technology. The Texta Alt typeface and a flexible corporate design kit allow the company to take a playful approach in its communications. The result is a holistic brand experience that showcases Alexander Bürkle's complete transformation.