Alexander Bürkle transforms: from electronics wholesale business to technology service provider. How? By thinking in new ways and outside of the box, an initiative that encompasses its strategy, structure and company culture. The key to the company's transformation is its employees. The journal of transformation shows and describes the process, the tools, the milestones and the results of the journey thus far. And of course it’s an invitation to continue, stay involved and to THINK OUTSIDE OF THE BOX. On the other side—literally—8 principles of permanent change give inspiration and motivation.