Alexander Bürkle transforms: from electronics wholesale business to a technology service provider. How? By thinking in new ways and outside of the box, an initiative that encompasses the company's strategy, structure and company culture. Part of the transformative journey includes 12 containers that were set up at the company's headquarters in Freiburg, Germany. Comprising 250 square meters on two levels, the installation is a combination think tank, ideas lab, workshop, lecture stage, event location, and a place for having fun, in other words, a space for transformation in every sense of the word. An out-of-the-box workbox acts as a bold and playful demonstration of the company's new corporate design, which was unveiled at the opening event of “Container Village.” The wall of ideas presents the company's vision; the containers themselves are a statement of a new era.