This app is all about lips: a platform that helps users find just the right lip color based on a variety of colors and textures. The audience is women in their 20s and 30s. The app offers them suggestions of striking lip colors and factors in color trends and color matching to derive its recommendations. Unlike the more commercial UIs that only display product images, the Amore Pacific app uses a mobile UX / UI design that accounts for users' age and their personal preferences regarding lip products.