Brandhaus 7 is a small distillery housed in a 400-year-old farm house deep in Germany's Black Forest. The brand uses only local ingredients to create distinct flavors of superlative quality. The brand design takes it cue from this approach. The key visual is inspired by tree marks typically related to logging. The ingredients and information label on the back side features old topographic maps, an ironic hint about the hidden location of the ingredients. The brand design visualizes the unique production process, the regional rootedness of the company, and the high quality of its distillates: handcrafted spirits from beyond the middle of nowhere.