Inspired by the powerful discovery that every dog has his own taste in music, Tierschutzenverein München teamed up with Spotify to create a new way of adopting shelter dogs. Dubbed "Adoptify“, the project matches dogs with potential owners based on their musical tastes. There’s no music provider that analyzes the musical preferences of their listeners as well as Spotify does. By targeting rock fans, electro heads, opera enthusiasts, hip hop addicts and indie pop lovers, every promoted shelter dog found a new home — and someone that shares its love for music.