With the recent launch of Apple’s rather questionable and most definitely , there is no denying that this concept is looking more ‘Apple’ than Apple themselves! Introducing the conceptual augmented reality goggles that beautifully carry the iconic design language that we know and love. The challenge for this project was create a revolutionary pair of spectacles where the elegant fusion of technology and style drive the design! We’ve seen Google attempt this in the past, but we believe that their downfall was that they lost the ‘glasses’ element, leading to a cyborg-esque aesthetic that wasn’t to everyone’s taste. This concept retains both of the lenses and the iconic form of a pair of glasses, to create an understated yet undeniably Apple-like product! Designer: Xhakomo Doda