For some unexplainable reason, measurements for stuff (products, clothes, tables etc.) end up being in quarter or half-inches. They seldom are rounded off to the nearest whole number, which is why accuracy in measuring is of prime importance. The Half & Quarter tape highlights the 1/2 and 1/4 measurements via an intuitive LED strip in the tape interface. It just makes life easy for fashion designers, professional carpenters, product designers, engineers and architects.