Simple design is always the best type of design. Add to that a beautiful story, and you have a winner of a product! The Bloom toilet brush stands out as an example of a simple design with a beautiful story. Made as pretty much a single part, the Brush has a cup with bristles on the inside. Press the brush against a flat surface and the cup flips outwards, revealing the bristles within, completing the “bloom” story! Yes, I know this is a toilet brush; but toilets are allowed to have nice things too! Designers: Guosheng Rong, Chen Qian, and The Xu Shengli.