JuicePresso X is so named for the unique way it extracts the liquid goodies from your favorite fruits and veggies! Traditional juicers use fast-spinning blades that cause frictional heat and shock to the food thereby jeopardizing the nutrient value. The slow yet strong large screw of the JuicePresso crushes fruits and veggies at a very low speed against the internal sides to preserve nutrients as much as possible. Designer: Seungwoo Kim