The HUB kitchen appliance demonstrates product longevity, empowering consumers to take an active role in prolonging the life of products. It’s designed with “part-share modularity” that expands its functionality and minimizes clutter. Mix, blend, process and more simply by attaching the appropriate modular piece. This same part-share system creates an ecosystem that means consumers can buy only 1 base unit (HUB) but attach an expanding amount of sub units to leverage the same internal components. An ingenious way for both designers and consumers to stay eco-aware! Designer: Rotimi Solola