Even though dental recommendations say that we should brush our teeth in an up and down motion, the vast majority of us do the horizontal back and forth which pushes bacteria into the gums. Why wouldn’t we when our brushes seem to be made for that method?! The iBrush 365 provides a simple solution by spinning the brush head 360 degrees in the proper direction, up or down. It cleans, polishes and tightens the gums, leading to maximum oral health without completely changing your brushing habit! Designer: