Sick of scrambling through those cables in your bag? Unable to separate your charging cable from your headphones? Me too! Driven by tech user’s common difficulties with everyday smartphone accessories, nolii was born. The nolii family range of products has been designed by Benjamin Hubert of LAYER to keep you connected, wherever you are. The inaugural collection comprises five key products – Couple, Bundle, Keep, Set, Stack. Together, they form an intelligent eco-system of accessories that make your relationship with technology – and the people you connect with – effortless. “We believe in doing more with the tools you have, so you can be more focused on the important things in life.” said Hubert, expressing the need to say goodbye to “chaotic cords” and “broken cables”. Nolii does exactly that, with it’s contemporary, minimalistic design and purposefully chosen materials which challenge conventional tech patterns. is a partnership between Benjamin Hubert, founder and director of strategic design agency LAYER, and tech and design entrepreneur Asad Hamir. Next week Hubert and Hamir will greet the world with the nolii brand and inaugural collection at the launch of Design Frontiers, bringing 30-or-so multi-disciplinary designers to Somerset House at London Design Festival. Designers: & Asad Hamir