Very commonly, perfumes and aftershaves are disposed of before the bottle is empty due to ever-changing personal preferences and trends. This is a wasteful approach to the problem and something that the designers of ‘Blow’ identified. Blow is a beautifully designed, compact device that creates a fragrance unique to the user and it does this through AI algorithms and Big Data! By selecting which AI holds the most information about them and selecting the type of fragrance they would like, the five capsules housed inside Blow will mix a unique scent for the user. Unlike traditional perfume bottles which are suited to only spraying a specific concentrated area at a time, Blow uses a fine, delicate mist to dispense the scent, allowing for a far broader coverage. All of this advanced technology is housed within a minimal and compact body that would look right at home on your dressing table! Designer:  for BYREDO