Designers Simone Caronni, Pietro Gaeli, and Paolo Stefano Gentile have put their heads together to create an all-new food packaging design that’s… well… so meta! After learning about how much peel waste was created in the process of making fries, the team explored different ways to reuse the discarded matter. After softening and naturally drying potato peels (which are made up of starches and fibers) the organic material can bond and harden into the desired cone shape. The resulting material is made entirely of production waste and 100% biodegradable. After being used, the peel packaging can be reintroduced to the biological cycle to become animal food or fertilizer for crops – including potatoes! Designers: Simone Caronni, Pietro Gaeli & Paolo Stefano Gentile