The packaging for the Cellcure skin-science cosmetics brand marries intuitive authenticity with minimal design elements. The form factor is derived from a capsule, bowing to the brand’s cosmeceutical foundation. The brand area is visually separated from the function area using color and material transitions.Designed by: Jihyo Lee, Yura Lee, Chaeyoon Kim and Yeonhwa Lee of CELLCURE Design for CELLTRIONSKINCURE Corp.Contact: chaeyoon.kim@celltrionskincure.com; www.celltrionskincure.com