Yuriage Wharf Morning Market(YWMM) is in the process of reconstruction after the Great East Japan Earthquake on March 2011. YWMM is located in Yuriage, a coastal area in Natori City, Miyagi Prefecture. In 2012, at the original place, the business was restarted by using temporary buildings, leading to the completion of the first stage reconstruction project on December 2013. YWMM has been leading the reconstruction of Yuriage area earlier than public projects in the aspect of prosperity and communication. It can be regarded as the regional commercial hub in the reconstruction process.