"INDUSTRIAL JP" is the world's first record label for small factories. We record the images and sounds of the small factories that support Japans technology, and use them to create music and promotional videos. We release these from an internet music label. Using the communication structure of a music label, which differs from normal advertising, we gained the attention of people who had no chance to get to know Japan's small factories. We used not only promotional videos, but also music sales, concerts and DJ events, merchandising, and interviews to show the world the technology of Japan.