"SERIF TV doesn't belong to the world of TV, it belongs to the world of living." Breaking away from the pre-occupation with ultra-flat screens, SERIF TV spearheads a new concept of television that is firmly rooted to the world of the living. With the best technology, SERIF TV provides consumers with a more elegant viewing experience by being designed to sit naturally within the home. In profile, SERIF TV forms a clear capital "I" shape, its slim body broadening to form a shelf-like surface at the top. The design means it can stand seamlessly in the home by resting on its own base.