Total branding of FRIXION, main products are writing instruments whose ink colour can be erased. Writing instruments using thermo sensitive FRIXION ink which becomes transparent by heat. Original rubber makes frictional heat by rubbing paper and ink colour becomes transparent. The new erasing method brings dustless, and enable to the pen erase and re-write many times. Under FRIXION brand, wide range of products are available such as roller ball pens, colour pens, colour pencils, and stamps.