Netshoes is an e-commerce leader brand. For the new visual identity we infused much more color into the design to convey dynamic energy and motion and, with its vivid color palette, embodying athleticism and allowing the brand to stand out in the digital world. We also defined a new language for the brand, communicating with athletes, both professional or amateur and creating with them a direct connection. With agility and creativity, a conversation about sports is clearly created.