In addition to the creation of the new brand, the new project pursued exclusivity by means of the innovative concept in the development of the graphic work. Non-traditional material was added to the graphic process in order to provide a sophisticated visual language to the project, sharpen the senses and cause visual and tactile feelings and emotions. The project purpose was achieved thanks to the use of acrylic, grosgrain ribbons, relief printing with special textures, special dry cuts and laser cuts.