Intuo is a food processor and a cooker offering intuitive interaction. It is designed to get rid of similar, monotonous and confusing buttons used to perform several physical actions and to offer different experience to the user. The aim of the product was to create an intuitive and pleasurable interaction with mimicking the related physical actions. The most important part of the product is the multifunctional control unit in front. User can twist it, press it, touch, tap, slide with finger, for short user can interact pleasurably.