The new branch is used as a test lab to develop innovative products and processes prior to rolling them out to the remainder of its 900-strong branch network. The main banking space is used to showcase community engagement & marketing promotions such as Absa’s extensive sports sponsorship. The ‘Branch of Tomorrow’ main aim is to ensure that the customer’s voice remains the driving force behind banking initiatives. This innovative branch is a glimpse of the future of retail banking in South Africa.