The first-ever domestic lactic beverage. To comply with the product concept, visual identity differentiated from ordinary fruit juices is established. To emphasize the functional elements of lactic juice, an opaque mold in unique rectangular shape with a large sized label and Hangul typography is applied to the front in order to help customers for better understanding of the new category and improve the product awareness. Icons are used to let customers know the content of lactic acid bacteria contained in the products instinctively and the application of minimized sizzle expression to the sides let customers feel the distinction from the general expression of fruit juices. Overall design elements offer a variety of information about Juice with live lactic acidbacteria and deliver a positive message to customers.