Description 1. Practical usage of MY TRAVEL GUIDE ( Munich / Korea) application and utility target group : international children ( and their adults ( parents , friends ) ) ; MINI travelers : babies- toddlers. 2. Kids usage / application everywhere : at home , while doing a trip, in museums, outside in travel vehicles – like a plane , a bus, a baby- carriage, a car … at a restaurant . 3.Character/ material ( soft cloth book and games made of fabric ) : It is a soft comfortable, washable hygienic, light and therefore it is very practical, easy and comfortable to handle for kids and parents. Comparing it with paper books it cannot hurt and cannot easily be destroyed. 4.Efficiency : Fun, Entertainment ; enjoying “ foreign and own cultures ” ;playing and learning ; playing and being inspired to recognize and to remember things ;communication and inspiration for older travellers to the favour of the mini travellers ; playing and having MY TRAVEL GUIDE specially for kids like grown ups; opportunity for international viewers to understand the diverse cultures . 5. Sales & distribution : Munich, Korea and all cultures/cities ; international book and toy stores; museum shops ;fairs . 6. Design variations e.g.: a) Materials ( functionality) : books are made for example of plastic, – bath- book , water- usage-products also useful for seaside or pool…; b) Design and size : instead of a book design , folder design ; book for older ones in paper design with more text ; c) Games : e.g.: memory , domino ;d) museum- book . 7.Advertising / promotion/sponsoring : e.g.: ads and promotion of and for diverse cultures and cities ; usage of emblems of cities and sponsors , the publisher, the museum ,etc.( compare My Travel Guide Korea) .8. Logo ( project, compare memory mixture of diverse cultures/ cities ) : usage/ development of a logo for our world cultures & cities and My Travel Guide . 9. Mixed Media /promotion : illustrations , photographs, collages of diverse cultural elements .10. Narrative TOY – forcing creativiy and memory : Kids play and tell stories and talk about trips and experiences they made.