Product aims to make life easier. It represents mobile devices ideology of the company that has years of experience on consumer electronics in domestic market and international reputation on manufacturing. The design of the tablet pc represents the design philosophy of simplicity. This philosophy takes out all complexity and makes things easier to understand by humans. Doing things simple requires new creative perspective of design process, which pursues with a lot of collaboration with designers and engineers. This also resulted as a harmony between hardware and its sleek design with innovative material use to provide an ergonomic user experience. The dimensions in width and soft touch material coat on the bottom cover create a more comfortable use in hands. The simplicity affects the color varieties of the product and limited them in three base colors, as white, black and silver.