The Fugoo Concept represents a symbiosis of two principles whose smallest common denominator is the hard shell. These principles are optimum protection of contents and liberty of shape. Protection of content gains importance in a period where everybody carries electronic devices like smartphones and becomes a key deliverable when designing bags, specifically handbags. At the same time, the technology opens up new dimensions to the selection and design of materials. Wood, glass or metal, even rigid materials can be used to shape the surface of the bag.