I have used polarising film and wavelengths of light that I hope give a captivating and new approach to advertising and media. This was my final major project before my graduation and I wanted an exciting and daring concept, which at the same time was commercially practical. I also realised from the start the potential for “eye candy branding” and target audience marketing for shop front facades, partitions etc. For example my idea could be used on a billboard where two campaigns could be run from a single billboard space, targeting both audiences in slightly different ways, for example a car company advertises a new car with a strap line aiming its marketing towards pedestrians, while the same billboard could run a slightly different strap line with marketing in mind of people using public transport better capturing the target audience. The approach would be that the bus, train or taxi would have a window covered in the polarising film, which would interact when in line of sight of the polarising signage strap line on the billboard poster.