Essence is both an essential money-saving machine and a work of art. Ranging from 8 to 14 feet (2.4 to 4.3 meters) in diameter, Essence was developed to excel both indoors and out. With its high-efficiency, direct drive motor, Essence provides the air movement needed in large spaces like lobbies, pavilions and music venues to seaside dining and open-air theatres. A single Essence does the work of more than 28 standard 52-inch (1.3 meters) ceiling fans at just one-seventh of the operating costs.