EXHIBITION AND FURNITURE: Modular Vanguard Design The store is divided into three exhibition areas: Textile Zone (Official Gear and Training), Merchandising Zone and Adidas Zone. All the furniture is modular and is designed with the concept of “Ready to Assemble Modular Design”, which is designed from the minimum piece to its intelligent assembly system. This allows maximum flexibility and versatility of distribution, a more sustainable transportation by optimizing the dimensions and logistics for international expansion. Sustainability: Equipment Efficiency An important factor in the concept design is energy saving and a serious commitment for sustainability, that is why 100% of the store is made with last generation LED luminaries with a maximum energy efficiency. In addition to intelligent lighting, the HVAC systems are optimized for maximum performance to minimize energy consumption. The store entrance is designed with double HVAC sealing system, besides having an automated gate that opens only when the customer enters or leaves, it has an air curtain that works intelligently. LEDs are integrated in the images of the walls to create the effects of the public taking pictures with flash. These LEDs are synchronized with the in-store multimedia system, and activated when a goal happens in the media wall screens, all these while listening to the crowded stadium. The players reflected on the walls of the store are legends that have been indispensable for the greatness and immortality in the club.