The creative concept is based on the combination of material and immaterial components, which together create a media platform. The centre point of this platform is characterized by an oversized bowl as a symbol for an abstract alchemy goblet above which a holographic diagram of a floating DNA strand is projected. This DNA hologram, which in fact represents the slogan „A Promise for Life“, rotates slowly and suggests the easiness of life of a symptom-free human organism. The rotating DNA hologram not only represents the flow of life but also the relationship between light and life itself. In the background of this bowl, an additional symbol of human life appears, a human face in the form of the 3D sculpture „Nemo“.