Creating a comfortable atmosphere in an prestigious environment that lets the customer Immerse in the world U-BOAT, listening to own music and even breathing the scent of its component materials to arrive at a complete sensory involvement. Showcases and displays that can make the show highly persuasive, focusing on detail and materials of the highest quality where lighting enhances the characteristics of watches the product is the only main actor Blending of Ancient and Modern that tells the history of the location situated in a historical building in the center of Milan Italy.