The concept of this new productrange is "Free from". So we have, to put it simply, created an unusually relaxed design. Typically for tinned seafood are more dark and cluttered packagings, our design is "free from" any optical ballast. On the other hand, the range is also for allergy and food-sensitive people. So it seems almost deliberately some kind of medical. The sale has just started in january 2012 and is extremely successful. The feedback of the retail business is: "We've been waiting a very long time for a good-looking and well thought concept. The customer will love it".