The real strenght of this packaging is that it is not only just a decoration but it has twofold functions, first of all it shows the product that you are going to buy, then makes its name and its typology easily recognizable (every package shows the initial letter of the product which is inside of it, as for example C for Carote, V for Valerianella etc.) but also it gives the opportunity to the sellers and to the consumer to create phrases and to play with the letters.