Transformation of the traditional pharmacist-client relationship, so we focused our attention on a revolutionary vision aimed at removing all the hierarchical and psychological barriers usually existing between the patient and the pharmacist, through the creation of a human and equal relationship in which the Man represents the real center. This new philosophy will therefore lead the Pharmacist to welcome his potential clients and interact with them on an equal level, giving more attention to their personal health needs as well as the sales aspects. The focal point of this new philosophy consists in teaching a new sales model focused on the Man and his service needs, firstly perceived as human being and only later as a mere consumer.